Howards bought Giffords at just the time when real investment and marketing expertise were starting to enter the English wine industry attracting corresponding media attention.
With the years of hard work, research, study and experimentation, Gifford now offers help and advice to other growers and those entering the English Wine industry.
Between them, the family runs the East Anglian Vineyards Association numbering some 40 vineyards in the region.
Though a commercial producer, Giffords Hall is still very much an artisan family business and has many links with the local village community and the local pub.
Family children and their friends have always had holiday jobs through their school and university – running deliveries and manning a small winery shop and café.
The shop is inhabited by Emily the wine cat, who enjoys visitors and is always happy to help them with their teas and coffees, but isn't quite safe around the milk jugs.